What you are missing is a marketing department. It’s not well enough that you can talk about your business, but can you sell it? A marketing person takes what he or she know about your business, understands the audiences for the products or services, and proceeds to sculpt the media, from websites to brochures, just for whom it’s intended.

The marketing staff, even if just one dedicated person, looks at your business differently than you do, intentionally through the eyes of the consumer.

Even larger companies are getting rid of their marketing departments. Such a mistake. To remove this element from your development mix means sinking to the bottom of visibility in the marketplace, when actually, with the economy as it is, you need more visibility than ever! Imagine this, you stay visible with the appropriate marketing for your organization and you may be the more than satisfied “last guy standing”.

I am not so callous to want anyone to lose their business, but the alternative to getting in front of eyeballs in the marketplace is invisibility. One day, when someone considers calling your business for a service but then recalls they haven’t seen you Online, in ads (when you used to advertise regularly, remember) or anywhere else, they might just think you are -well – dead in the water.

There is no moral. This isn’t about morals, it’s about business sense. Keep your marketing staff! If that is not possible than hire a company like ours to assume the tasks for you. Don’t allow yourself to be perceived as another business that had to close.

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