Our aching planet just needs you to be thoughtful as you plow into your next venture. If you are, everyone wins, and wins sustainably into the indefinite future.

A Sustainable business considers the impacts of every facet of its operation and then attempts to address each, from paper consumption to human resources, in a way that does, ideally, no harm. Instead it supports the regeneration of resources for infinite future use and enjoyment. A sustainable business plan affirmatively avoids “burning anything out”, from trees to human health, while it marches towards economic development. “Growth for the sake of growth is the philosphy of a cancer cell” .

The model of Sustainable [Economic] Development, what I have named “Sustonomy”, is a goal whose bar is quite high but for which we make the reach anyhow, knowing that the planet we live on has reached its limit. Opportunities for Green businesses are myriad – and necessary.

If you are considering a business founded in the principles and theories of Sustainable Development, I am currently composing a book list that will entice the beginner with new Green business dreams. If you send me an email, when I’ve completed the list I’ll send you a copy.