On a weekly basis, in an effort to provide good customer service, I repeat the answer to a common question. The underlying question is really “Why am I paying for a custom website when everyone tells me I can do it myself on WordPress?” I try not to giggle or smirk. Many, many people come to me only after their (or their neighbor’s kid’s) frustrating attempt to avoid paying for a professional product, not created by a professional marketing and business development business like Media Architects in Massachusetts.

This is a typical dialogue, from which I removed the name of the inquirer:

“By A Reader:

I’m looking in to starting my own online shop and very new to everything. So after I buy a domain and hosting, I have to start a store front. And to do ecommerce I need a Shopping Cart and PrestaShop looks great. So once I download it, does it come with a template/design for the website? And what about if I want a different design like from Dreamweaver or any other design, how do I use PrestaShop with it?

Can someone please list a step-by-step instruction of what needs to be done?


By MediaArchitects:

Dear Reader, Prestashop is one of the good ones; very powerful. It still requires some healthy knowledge and graphic talent to set it up and have it appear as you want [to brand your products]. To further the challenge, you ask about Dreamweaver. Here’s the thing: Dreamweaver is for people whose profession is to design websites, are able to start a design from scratch, and don’t require WordPress or similar canned – but powerful – products. It is not that the Dreamweaver designers don’t use the tools to enhance their designs. They or similar code is useful, no doubt. But WordPress is specifically created for those who aren’t designers (the effect being that Dreamweaver designers give up clear, direct, simple control over their design values, an unnecessary complication)”
With this insight, please call me if you need a website designed to promote and inform about your products, services and ideas. If working with WordPress is your desire, we can do that, but now you understand why that might not be the most efficient approach. From CMS sites you update, to simple informational sites we update on your behalf (and hybrids!), Media Architects is pleased to MARKET your product on the internet and coach you towards useful Social Media to gain ever more attention to your site and good SEO results (Search Engine Optimization).

~ Isa Cann