Category: sustainability

I happen to love standard newspapers for what they mean to journalism, community and even advertising, Imagebut when I hear that someone can’t afford a 1,500. website, I want to choke myself. “Are you kidding me?”, I think to myself. You paid for a print ad in the local newspaper for $500.-1,500. easily, which ran for a day or two, but you won’t pay for the most important promotional and informational venue in contemporary society that runs for years (indefinitely, with updates). And with so much more content that these two advertising venues can’t even compare!

And search engine optimized (SEO), your website will get you ad mileage in ways that no newspaper can touch! You may be selling your widget to India, designing websites for Australian businesses, or find your speaking engagement in rich Dubai had you applied the ad investment in a proper website, instead of a newspaper ad.

So, be practical. Ante up for the great website that only a marketing focused designer with SEO insights can provide and spend the lousy 1.500.! This is your only consistently sustainable and immediately effective choice in the modern economy.

Here are 2 sample newspaper ad rate sheets in my region:




Our aching planet just needs you to be thoughtful as you plow into your next venture. If you are, everyone wins, and wins sustainably into the indefinite future.

A Sustainable business considers the impacts of every facet of its operation and then attempts to address each, from paper consumption to human resources, in a way that does, ideally, no harm. Instead it supports the regeneration of resources for infinite future use and enjoyment. A sustainable business plan affirmatively avoids “burning anything out”, from trees to human health, while it marches towards economic development. “Growth for the sake of growth is the philosphy of a cancer cell” .

The model of Sustainable [Economic] Development, what I have named “Sustonomy”, is a goal whose bar is quite high but for which we make the reach anyhow, knowing that the planet we live on has reached its limit. Opportunities for Green businesses are myriad – and necessary.

If you are considering a business founded in the principles and theories of Sustainable Development, I am currently composing a book list that will entice the beginner with new Green business dreams. If you send me an email, when I’ve completed the list I’ll send you a copy.